Welcome to ToothFairy

At ToothFairy, we build software that makes orthodontic and dental practices run smoother. We live in a digital first world where patients expect higher and higher levels of service. ToothFairy's suite of software tools allows practices to better serve patients, generate more revenue and prevent lost sale opportunities. We pride ourselves on our HRO (High Reliability Organization) optimized tools that are game changers in operational efficiencies.

What the ToothFairy Software Offers

Patient Engagement Guide™ (PEG)

ToothFairy helps practices achieve a more predictable and repeatable sales process. Our Patient Engagement Guide analyzes and scores patient leads across all users so that staff and doctors can quickly and accurately understand patients’ buying motivations and prioritize leads. The result: increased up-selling, more positive reviews and ultimately more patient conversions.

Smart Scripting™

Smart Scripting™ is a proprietary feature developed here at ToothFairy. ToothFairy coaches users in real-time as to the preferred approach to convert customers. This innovative feature not only fosters rapid learning, but it also helps practices maximize profits by taking advantage of up-selling, membership programs and third party financing opportunities that are commonly overlooked costing practices thousands of dollars each year.

Recall Fall Protection

This industry-leading solution is a proprietary patient re-activation system with an algorithm that prescribes the frequency, periodicity and type of communication that helps prevent prospective patients from falling through the cracks.

Golden Retriever Query

The second component of ToothFairy's re-activation system, the Golden Retriever feature--named in honor of the founder's father, conducts "search and rescue" operations on the patients in the database.  This enables practices to quickly identify revenue-generating opportunities, and execute not only one-time queries, but also recurring group outreach with just a few clicks.  The Pending List is the pot of GOLD.

"ToothFairy helps me coach my staff more effectively and ensure more efficient and enjoyable visits from all my patients from start to finish".  Dr. Busquets

All the Tools You Need to Succeed
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ToothFairy is a powerful orthodontic and dental practice improvement solution that can help you develop a culture of excellence, increase sales and improve the customer experience. Use our advanced survey platform to swiftly and easily collect sales related information and feedback from your patients. Coach, motivate and reward staff with the help of detailed reports and a social media platform that, via our easy-to-use software and app, delivers real-time feedback directly and automatically to staff and doctors. 

Utilize the “big data” and analytics we provide to increase production, improve decision making, and gain a competitive advantage.

ToothFairy's software and app is designed to help you address the “value gap” by 1) pre-qualifying patients early in the sales process, also called “patient profiling” and 2) gleaning valuable patient feedback at every stage of his/her interaction with your staff and doctors.