About Us - ToothFairy Mission, Vision and Team

About us.

ToothFairy™ delivers an unparalleled customer experience that inspires delight, loyalty and positive emotional connections improving the lives of patients and the practices they visit. ToothFairy will distinguish itself as a leader in redefining the customer experience.

HRO Software for the Dental Industry

Our Mission

The mission of ToothFairy™ is to deliver an unparalleled customer experience by creating positive emotional connections between patients and dental practices that inspire delight and build loyalty.

Our Vision

ToothFairy will distinguish itself as a leader in redefining the customer experience in the 21st century and will be recognized for the passion of its people and partners.

Our Team

The ToothFairy team prides itself on innovation and the ability to think differently. Founded by Trude Henderson, our team is comprised of a mix of High Reliability Organization (HRO) experts, dental industry professionals, business development experts and technologists. Trude Henderson enjoyed a unique 30-year long career in the “high reliability” organizational cultures of healthcare and nuclear aerospace sectors – ones in which the highest focus and consistency are critical. ToothFairy evolved while consulting and applying HRO concepts in the dental industry. The result was an evolution of integrated processes and tools that helped her clients achieve record-setting growth, earning sales and service excellence awards. Although these practices helped both increase revenues and decrease missed opportunities, Trude realized that there was an opportunity to use software to scale the idea and remove the burden of managing multiple applications.