Published on August 3, 2018
By: Trude Henderson
In his “Why you have fewer loyal patients than you think, and what to do about it,” published in Dentistry IQ on June 30, Steve Klinghoffer addresses the problem of patient retention. He begins by saying that every dental practice has three kinds of patients:
What to do? Klinghoffer says that the dental practice leader must strive to build a patient base comprised of raving fans – people who will keep coming back, comply with treatment recommendations and praise the practice in face-to-face encounters, on social media and/or on online dental review sites. The good news, he adds, is that you, the practice leader, can build a more stable customer base, and that you can start with the one you have now. (We should note that specialty practices such as orthodontics, for example, lose patients after they complete treatment, so family retention becomes more important.)
How can you best gauge the loyalty of your patient base? Klinghoffer suggests starting with some statistics:
Read the full article here: http://www.dentistryiq.com/search.html?q=why+you+have+fewer+loyal+patients
Read our other articles regarding High Reliability Concepts below:
Ten Steps You Can Take Right Away to Improve the Reliability of Your Dental Practice
High Reliability Concepts: Insights of Value to any organization.
Trude Henderson is the co-founder of ToothFairy, a startup elective dental and medical practice improvement software company which delivers an unparalleled customer experience that inspires delight, loyalty and positive emotional connections to improve the lives of patients and the practices they visit. In 2016, she was the first to introduce High-Reliability Organizational Concepts to the dental industry. For questions, contact her directly at Trude@GetToothFairy.com. Follow Trude on LinkedIn: https://www.linkedin.com/in/trudehenderson/ (no email required).
Go to ToothFairy's website: www.ToothFairySoftware.com.
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