Our Software.

ToothFairy is AI that delivers a competitive advantage by designing, controlling and optimizing the dental customer experience.

The Problem(s) We Solve

Talent

Hiring the right people who can identify consumer motivations, fulfill their needs and close opportunities is a real challenge for dentists. 

Training

Training staff is time-consuming and incredibly expensive. 

Time

No easy way exists to pre-qualify leads or prioritize work. 

​The Solution(s) We Provide

Consistency

Build Consistency & Create Predictable Outcomes with Smart ScriptingTM. 

Save Money

Save Money & Shorten the Learning Curve with real-time virtual coaching.

Make Money

Make Money by identifying up-sell and finance opportunities that would otherwise go unnoticed. 

Cash Flow

Increase Cash Flow & Work More Efficiently by
scoring and prioritizing leads. 

We Are All About HRO (High Reliability Organizations)

At ToothFairy, we’re performance experts who have a passion for operational excellence. ToothFairy is the culmination of years of applying HRO principles to hands-on practice management and continually refining the process through feedback, analysis and organizational learning. 

​“What other industries can gain from these unique insights, in addition to safer operations, is an understanding of what characteristics and behaviors create conditions that produce exemplary or “high reliability” performance, and then of the sustainable results of adopting and applying these lessons over time.” - Trude Henderson, Founder @ ToothFairy

We help you achieve operational excellence, engaging both patients and staff, via the most up-to-date but proven concepts, advanced technologies and collaborative relationships with outside industry and local experts.

Associated with UC Berkeley's Center for Catastrophic Risk Management, a group of academic researchers and practitioners, led by HRO founder Dr. Karlene Roberts, who study human error and risk.

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